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For the second one, she added a black border to make an already beautiful photo fit OKCupid specifications.

"The photos have to be 400 by 400 pixels for the site, but Mary Beth hadn't used this photo because it was too small, even though it's a great one of her," Hoehn said.

Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.

Members can constrain their interactions to the online space, or they can arrange a date to meet in person.

"She isn't wearing makeup here, which I think is better.

It may seem informal, but there's no use in hiding behind only fancy photos," Hoehn said.

We've demonstrated some of the changes she typically recommends, using three real Profile Polish clients as case studies.

In the first of the three new photos, Hoehn's cropping brings the focus to Mary Beth's face and away from the cars and sunset in the background.And for the third, she picked one she felt really showed who Caroline is as a person. "You feel like you know her, and there's something really warm about it." Hoehn had some of the same general critiques for Dan, another OKCupid dater."Overall, the photos aren't terrible, but they all sort of look the same," Hoehn said.It turns out that having a good profile photo could be what makes the difference between receiving messages and getting passed over for another profile. She's the founder of Profile Polish, a one-woman business that helps daters to make over their profiles and potentially attract more matches.Hoehn shared some of her tips for choosing the most effective profile photos.

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